HIGH-TECH ANTHROPOLOGY®

At Menlo, High-Tech Anthropology® is the key to creating effective human-centered design based on nuanced understanding of user needs. Beginning with observations of users in their own work environments, our High-Tech Anthropologists® use a specialized set of methods and tools to create designs focused on the goals of the target users.

In this three-day workshop, you will be immersed in the High-Tech Anthropology® process and discover how to design a joyful user-experience. With a team of Menlo’s High-Tech Anthropologists®, you will have hands-on experience with observations, writing story cards, and writing personas and using them to map target users, all which build the foundation for user-friendly products and services. Every participant will be provided with take-away materials to guide you through implementing these practices in your own work environment.


DURATION: 3 days
COST: $1950/person

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