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Vol. 3 No. 4 |
Newsletter of Menlo
Innovations |
April 2004 |
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Bursting the CMM hype - Many executives insist on
doing business with offshore software companies that have a high CMM
rating. The expectation is that a company with a CMM level of 4 or
5 will do a better job and be more reliable than a company with a lower
rating. But a rating of "5" really only means that a
company has a continually improving process. According to CIO
magazine: "Buying by the CMM number alone could mire CIOs in the
same problems that caused them to look offshore in the first place: high
costs, poor quality and shattered project timetables - not
to mention the loss of thousands of U.S. IT jobs."
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New University of Michigan Executive Program -
Starts this
spring for mid-level and senior project leaders at the University
of Michigan. At Menlo, we understand the need for
innovation. That's why we're thrilled to participate in this new
program. The course focuses on the role of leaders in
fostering innovation and provides a toolbox of innovation methods
that you can start using immediately. The program is titled "Leading
Innovation: Putting Creativity to Work Where You Work" and runs
May 10-12, 2004. It will be jointly taught by Jeff DeGraff,
Clinical Professor of Management of Education, Matthias Martin,
Corporate Creativity Consultant, and Richard Sheridan, President of
Menlo Innovations. Reserve your place now. Find
out more here.
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Creativity in War - We all know how the private
sector can foster creativity. We point to Thomas Edison's invention
factory and Bell Labs as examples But what about the US
Government? DARPA is where it's at now. Got a wacky
idea? Well, DARPA might just be interested. There's just one
catch. Understand that DARPA fosters creativity that is limited
to lethal technologies.
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Death to the Blue Screen of Death - We at Menlo
rely on our High-Tech Anthropologists to ensure that our software is
intuituve for our customers to use. When we write error messages, we would
like to think that someone would be able to understand them. I think we
would all agree that one of the most ridiculous error messages that we
have ever seen is the feared "blue screen of death." You
know, that gibberish that appears on a blue background when something
goes horribly wrong with MS Windows. Did you know that all of
those hexadecimal characters actually mean something? In fact, we
found one brave soul who actually gives you tips on how to decode
it! As you read this article, consider how utterly ridiculous and
unfair it is to force users through such hoops, just
to find out what's wrong with their computer.
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Big Brother is Watching! - Yes, he really
is. Don't believe it? Type in the address of your home, place of work or any
other address in the U.S. and see a
satellite photo of it.
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Why your Gadget Won't Crash the Plane - Anyone who's
flown on a plane knows that your not supposed to use your PDAs or Notebooks on the plane at certain times.
If you do, the fight attendant will confiscate them. What's the big fear? "Electromagnetic radiation
emitted by all electronics messes with navigation equipment, interfering
with compasses, radio beacons, and more." But
does it really?
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Adapting Projects to an Accelerated Society - is a new
white paper by Richard Sheridan that describes that if you want to build
killer software applications then you must build an agile software team.
Period. No debate. No excuses. It is that important. Don’t delay, request your free copy
at
the bottom of this webpage.
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Spring is Here! - It's a good time to join
us for Menlo
Innovations' new "Taste of Success." Focused on
High-Tech Anthropology®, the goal of this 90 minute session is to help
folks understand how to create great software. The next session will be hosted on Thursday,
April 22 at Menlo Innovations in Ann Arbor.
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The Outsourcing Bogeyman - Should Americans,
especially those of us in the IT, world fear outsourcing? "Not
particularly" says Foreign Affairs writer Dan Drezner. What
we should really be fearing though is the political backlash to
outsourcing. "Scapegoating foreigners for domestic business
cycles is smart politics, and protecting domestic markets gives leaders
the appearance of taking direct, decisive
action on the economy."
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The God Particle and the Grid - It will cost
three billion dollars - just to find one lousy subatomic particle.
This is the goal of the Hadrons Collider. OK, but this sure seems
like an esoteric goal and what does this have to do with IT anyway you
ask? Plenty. This endeavor "will have a powerful real-world spinoff:
to process all that data, scientists are building a worldwide
meta-network of PCs, organized into large clusters and linked by ultra
high-speed connections into a global, virtual computing service. It's
called the LHC Computing Grid, and it could mark the evolution of the
Internet from a pervasive communications network into a powerful, global
computation network."
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The Triumph of Trust - "Just outside Berlin
are the remnants of an East German checkpoint: Drewitz-Dreilinden. For
nearly 40 years, it was a stark barrier between East and West,
separating two cultures on the constant brink of war. One culture was
built on state control and fear. The other was based on freedom, private
markets, and trust. "The later perfectly captures the essence of how
eBay, the most successful Internet company in the world, has triumphed."
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Hurry! Sign up for a Menlo Class. - The Menlo
April and May class schedule is out. Spring is a great time
to buckle down and learn
how to really apply those use cases, manage those projects, and deliver
systems successfully!
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Need a Speaker for an Upcoming Event? - We
love public speaking (yes, we really do!) and are happy to deliver
inspiring messages focused on business success with information
technology. Call us at (734) 665-1847 to schedule your next event.
Look
here for a list of some of the topics that we’ve spoken about in the past.
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About Menlo |
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Menlo Innovations uses its unique High-Tech Anthropology practice to help our
clients build killer software applications. If you are asking any of the
following questions, consider having us perform a Fresh Perspective Assessment:
- Do our customers really like my software product?
- Why don't we get more referrals?
- Is our user experience silently killing my market share?
- Do our users really use all of the features?
- How can we make our product better?
A Fresh Perspective Assessment provides detailed insights into your
product's strengths and weaknesses. It also provides a roadmap for where to best
invest your design and development dollars. Designing, building, and selling
software products can be innovative, creative, and profitable. It can also be
highly challenging. Sometimes a Fresh Perspective is required.
Created in the spirit of Thomas Edison's Invention Factory in Menlo Park,
Menlo Innovations is passionate about software innovations that make a positive
difference in the everyday lives of businesses and their employees.
Menlo Innovations
"Creating unusually useful software... What a bright idea!"
410 N 4th Avenue, Godfrey Building, 3rd Floor, Ann Arbor, Michigan 48104-1104
(734) 665-1847
Coding, format, and on-site content copyright ©2004
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The Menlo Briefs is a permission-based newsletter. If you would like to subscribe to this newsletter please
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