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Vol. 3 No. 6 |
Newsletter of Menlo
Innovations |
June 2004 |
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The Upside of "Zero Privacy" - Is it
any wonder that public concern about privacy has risen dramatically
during the last decade? Self-help and advocacy books abound, with titles
like I Love the Internet But I Want My Privacy Too! and Privacy
for Sale: How Big Brother and Others Are Selling Your Private Secrets
for Profit. Hundreds of privacy-related bills have been proposed in
the U.S. Congress and state legislatures. So is there a benefit to the
consumer from any of this? Walter Kitchenman, an economist at Purchase
Street Research, seems to think so. He estimates that because of
information sharing among financial firms "mortgage rates in the
United States are as much as two full percentage points lower" than
they would be otherwise.
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Secret Codes - We've all faced it at one time or
another. The "Check Engine Light" appears on the dashboard of
our car and we dutifully take it to the dealer to have it checked out.
It turns out to be a loose gas cap or some other seemingly trivial
issue. It then costs us $120 to have the mechanic turn the light off. We
then think "Gee what a dumb user interface. Why didn't a message
light up saying that the gas cap was loose?" Poor design, right?
Well, sometimes a bad interface is intentional. The auto manufacturers
have made a conscious decision to make it very difficult to service our
own cars, thus
sustaining the legion of auto dealerships.
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Testers? We don't need no Stinkin' Testers!
- There was a time when the term "beta" was once used to
describe a brief, private final round of software testing before it was
released to the public. A new sloppy trend in software development has
arisen to release very unfinished software as "beta" and just
let the customers test it. "Heck, so what if they find lots of
bugs." these manufacturers say, "We
said it was 'beta.'"
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True Grid - So you need more processing power? Well you
could go out and spend thousands of dollars for the latest in new
hardware technology. Or, if you work in an office with lots of
PC's, you could use this growing but decidedly lower tech
solution. Wachovia linked hundreds of already-deployed desktop
computers into a grid, taking advantage of every machine with
available processing time. The results were stunning. A job that
used to take all day or overnight could now be completed in under
an hour, allowing Wachovia to make exponentially
faster risk and pricing decisions.
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Wicked Innovation - The proliferation and
permutation of viruses and worms offers a superb case study in wicked
innovation and innovative wickedness. Michael Schrage asks "Why do
such innovations succeed? What can and should we learn from their
continuing success?" Just as society better understands health by
better understanding disease, markets better appreciate healthy
innovation by grasping the dynamics
of pathological innovation (registration required).
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From Punched tape to Megapixels - Jakob Nielsen, renowned
computer usability expert, muses on the future of computing power.
For instance according to Moore's Law by 2034, we'll all own computers
that runs at 3PHz CPU speed, and have a petabyte (a thousand terabytes)
of memory, half an exabyte (a billion gigabytes) of hard disk-equivalent
storage and connects to the Internet with a bandwidth of a quarter
terabit (a trillion binary digits) per second. Just what could we
possibly do will all of that power? Ahhh,
the wonderful possibilities!
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Playing Old Records (No Needle Required) -
Finally! You can explain to your spouse why you've been saving all those
old LP's. The
Library of Congress is financing research into a new method of capturing
and preserving old sound recordings without making contact with the
recording surface by using a camera and special software. How does
it work? A camera takes thousands of precise sequential images of
the groove and then stitches the images together, measuring the shape of
each undulation and calculating the route a stylus would take along the
path. Next, image-processing algorithms are used to detect any scratches
or spots of dust and deletes them. Then software simulates the stylus
motion, and
the results are quite amazing (registration required).
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Your next software project needs...Anthropology? -
We don't need no stinkin' anthropology! Do we? Come to our next
free 90 minute "Taste of Success" seminar focused on High-Tech
Anthropology. A high-touch solution for a high-tech world. Bring
your toughest software project stories to share. See
you on June 24!
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Fantasy becomes Reality - A rogue economics
professor sat down to play a video game and found, well, a country. From
socialist utopia to cut-throat capitalism, virtual worlds are leaving
some players rich, others poor, and some
on the SIMS mob hit-list.
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World Wide Mind Meld - David Bradin, a patent
attorney, felt like a talented scientist forever lost in the world of
research. He was intrigued when he heard about a web site called InnoCentive.com
that posts scientific problems from clients and awards money for the
best answer. He then dashed off a quick answer to one of the posted
questions and forgot about it until he received an email a few weeks
later. His reward? $4,000. Darren Carroll, CEO of
InnoCentive, launched the company three years ago to confront the
skyrocketing cost of research and development. His clients need
answers to key problems fast and they
don't care who solves them.
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Hurry! Sign up for a Menlo Class. - The Menlo
Summer class schedule is out. Summer is a great time to buckle
down and learn the real secrets of software success.
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Need a Speaker for an Upcoming Event? - We
love public speaking (yes, we really do!) and are happy to deliver
inspiring messages focused on business success with information
technology. Call us at (734) 665-1847 to schedule your next event.
Look
here for a list of some of the topics that we’ve spoken about in the past.
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About Menlo |
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Menlo Innovations uses its unique High-Tech Anthropology practice to help our
clients build killer software applications. If you are asking any of the
following questions, consider having us perform a Fresh Perspective Assessment:
- Do our customers really like my software product?
- Why don't we get more referrals?
- Is our user experience silently killing my market share?
- Do our users really use all of the features?
- How can we make our product better?
A Fresh Perspective Assessment provides detailed insights into your
product's strengths and weaknesses. It also provides a roadmap for where to best
invest your design and development dollars. Designing, building, and selling
software products can be innovative, creative, and profitable. It can also be
highly challenging. Sometimes a Fresh Perspective is required.
Created in the spirit of Thomas Edison's Invention Factory in Menlo Park,
Menlo Innovations is passionate about software innovations that make a positive
difference in the everyday lives of businesses and their employees.
Menlo Innovations
"Creating unusually useful software... What a bright idea!"
410 N 4th Avenue, Godfrey Building, 3rd Floor, Ann Arbor, Michigan 48104-1104
(734) 665-1847
Coding, format, and on-site content copyright ©2004
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