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Reading List

Listed below are the top seven books we encourage our students to read. 

Business and Innovation:

• Re-Imagine!
  By Tom Peters

Tom Peters wake-up call to American business. If you live in America today then this book is required reading. An absolute call to arms.  Get mad, get energized and get ready to change. It is time to re-imagine your products, your business, your schools, your career, and your life.

• Diffusion of Innovation
  By Everett M. Rogers

Innovative ideas, process, and products do not automatically sell themselves. A technology that is revolutionary, highly beneficial, and highly profitable to the customer may still take months, years, decades or even centuries to diffuse into the marketplace. Don't believe us? Perhaps Everett Rogers will be more convincing. A must read for anyone selling or promoting innovative software products.

• First Break All The Rules
  By Marcus Buckingham and Curt Coffman

One of the few management books you may ever read that is actually grounded in data and research. Use the knowledge in this book to better manage your business, your teams, your employees, and yourself. 

• The Innovators Dilemma: Why new technologies cause great firms to fail.
  By Clayton M. Christensen

Disruptive technologies may be seen as disturbing change or awesome opportunities. We encourage you to understand the difference.

High-Tech Anthropology®:

• The Inmates are Running the Asylum
  By Alan Cooper

This book, more than any other, explains why we staff our High-Tech Anthropology® teams the way we do: without any developers. Most of the teams we present this book to thoroughly enjoy reading it. Unfortunately, they usually never realize that they ARE THE INMATES!

• The Design of Everyday Things
  By Donald A. Norman

This book changes lives. Affectionately referred to as "The Red Pill" (from the movie The Matrix) Norman's simple text forever changes how you view the world and the people who design its' things.  

• About Face 2.0: The Essentials of Interactive Design
  By Alan Cooper

If you've read "About Face" and you think you don't need to get this version, think again. Not merely an updated second edition, About Face 2.0 is really a significantly new book, and a required resource in any High-Tech Anthropologists toolkit. It provides insight into the process, tools, and techniques of designing a software product's user interface.

 

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